This statement is our motivation. A product is only able to gain the user’s full trust if it exudes reliability and sophistication. After all, an impressive, high-quality appearance is the first effective communication of technical performance.
We reveal what's inside, showcasing both technical excellence and visual sophistication at the highest level. Striking aesthetics and a distinctive character command attention and leave a lasting impression. Unique features highlight the product’s exclusivity and infuse the design with a strong sense of individuality. This clearly sets our products apart from the competition, while the consistent creativity across the product line strengthens the brand’s identity.
Sustainable design reflects the Zeitgeist, marking the end of wasteful, short-lived trends. Expressive contours, aesthetic lightness, timeless form, and harmonious proportions give the product a healthy, appealing presence that brings long-lasting enjoyment to users. A conscious, responsible approach to material use conserves valuable resources and minimizes energy waste.
Mario Selić founded his office Selić Industriedesign in Augsburg, Germany, in 1999 after gaining
extensive
experience in the design of consumer and investment goods—particularly in robotics and automation
processes. With over 35 years of professional experience, his work focuses on the development of
high-quality, long-lasting products with a responsible approach to resource use, principles he
primarily implemented during his time with the KUKA Robotic Team.
Mario studied physics and mathematics at the Ludwig-Maximilians-University Munich and later pursued
industrial design at the Munich University of Applied Sciences. In 1997, he was appointed as a professor
in the field of investment goods at the prestigious International Graduate School of Industrial Design
in
Seoul, South Korea.
His contributions to the field have earned him numerous international design awards. Since 2019, he has
served as a jury member for several leading design competitions, including the Red Dot Award: Product
Design in Essen, Red Dot Award: Design Concept in Singapore, Contemporary Good Design Award in Xiamen,
China, and the iF Design Award.
Tino Selić holds an M.A. in New Media from Aalto University (Espoo, FI) and a B.A. in Interactive Media
from Augsburg University of Applied Sciences (DE). As an interactive designer and creative technologist,
his expertise spans real-time 3D visualization, interactive media installations, UX/UI, and web
development.
He combines modern digital workflows—including Generative AI and rapid prototyping—with a
critical, user-centered perspective to ensure digital solutions remain intuitive, functional, and
forward-thinking.
With this interdisciplinary skill set, Tino expands Selić Industriedesign’s range of
services, bridging the physical and digital domains to drive innovative product developments.